Even if your new sign is still shiny, it’s worth doing a check on all your signs – inside and out. Regular audits make sure your messaging stays clear, fresh, and on point with the latest trends.
When Should You Audit Your Signage?
At least once a year, ideally when you’re reviewing your marketing plans. But here are some other signs (pun intended) it’s time:
- You changed your logo or brand colours
- Your products, services, or mission statement got a makeover
- Your business moved, expanded, or shrank
- It’s been a year since your last audit (time flies!)
How to Audit Your Signage in 3 Quick Steps
1. Check for Visibility
Can people actually see and read your signs? Make sure they’re in the right spots, with a readable font and clear messaging.
2. Check for Vibrancy
Are your signs still looking fresh or are they fading like your old band t-shirt? Bright, clear signage makes a better first impression.
3. Check for Relevance
Are your signs still in line with your brand and current offerings? Update them to reflect trends (QR codes, anyone?) and make sure they’re compliant with regulations.
Need Help Updating Your Signage?
If your audit reveals it’s time for a refresh, hit us up! We’re pros at making your signage pop and keep your business looking sharp.