The most creative exhibition booths are usually the most popular at events and trade shows. We can help your business make a big impact! And here’s how…
Key messaging large, brief and at eye-level
Your key messages should be high enough to be easily seen. Keep your message simple and select a few impactful headlines printed in a large, readable font, so that it’s easily viewable at a distance.
Embrace empty and negative space
While you don’t want your booth to be sparse, there are benefits of leaving some empty space. Keeping it clean and inviting will ensure that the customer will remain comfortable when speaking with you.
Fuzzy logos are a no-no
Don’t risk having pixelated, blurry or stretched items on your printed materials. At Rapt!, our talented graphic designers can create your materials to ensure the highest quality.
Brand on-point from top to bottom
Your booth should have consistent branding throughout. From banners and images to freebies and more, your brand’s theme needs to be cohesive across all your design materials.
Surprise!
If you really want to grab people’s attention, try putting something unexpected in the centre of your exhibit space. Creating wonder or amusement will encourage the customer to come inside and engage with your brand.
Use the right colours alongside your brand
The colours and tones you choose for your display can help you stand out and promote your message. Cooler colours like blue, green and white appear professional, yet aren’t big attention-grabbers. Warmer colours like red, orange and yellow are more engaging, yet need to be used wisely because they can be overbearing if used in excess.
Make it interactive
Getting people to spend longer amounts of time at your booth means you have more time to interact with potential customers. Touch screen technology, giveaways or product demos that people can participate in and get them interacting with you.
